It's all done with mirrors... (kafclown) Mon 20 May 02 02:58
Amazon Sales Rank Update! December 10, 2001 1,705,232 January 21,2002 1,477,513 February 4,2002 1,200,759 April 4, 2002 895,081 May 21, 2002 98,093 We cracked the top 100,000! I'm kind of taken aback. I'd checked it on the 4th and there was no change, so I figured there'd be no change for a while....
Cynthia Dyer-Bennet (cdb) Mon 20 May 02 11:33
great news, Adam. I wonder what caused that leap in ranking?
It's all done with mirrors... (kafclown) Mon 20 May 02 13:11
Not sure-- I did ask some people recently to write reviews of the book, which they gratifyingly did! (Thank you ari, thank you david!) Perhaps we went over some magic number? We've sold an okay amount, but not humoungously...
It's all done with mirrors... (kafclown) Fri 31 May 02 11:40
Last night I was walking by the bookstore at Trinity Rep (books on the square at trinity) Normally, my book is visible right from the door, with all the other Rhode Island books. It wasn't, so I walked in and took a look around. Not seeing it, I asked the clerk about it. As I asked the clerk, a woman who was shopping said, "Oh I was just looking for that book!" They were supposed to have 1 book left in the store. As we were talking, she said that she had seen it in the store a month before and loved it, and wanted to get a few copies as gifts. The clerk found the book (it was shelved with some kids books) and the lady bought it, and I signed it. I told her that if she wanted to order some more, I'd be happy to sign some more, and gave her my card. We'll see!
Linda Castellani (castle) Fri 31 May 02 12:22
It just keeps getting better!
It's all done with mirrors... (kafclown) Fri 31 May 02 13:32
Well, it was lucky anyway. It did prompt me to start calling some of my other accounts. Sold another 2 dozen to steady accounts...
It's all done with mirrors... (kafclown) Mon 15 Jul 02 12:51
I just sent out a mailing about 180 pieces to current vendors, and new possibilities, and just got 6 orders for a total of 84 books, including 3 new customers! And the offer doesn't expire for another 2 weeks anyway, so who knows what could happen? I'm pretty pleased! In doing so, I also booked 4 more booksignings! Saturday, July 20, 2002 1pm - 3 pm Best Friends Bookstore (401)-625-1900 3964 Main Rd. Tiverton Four Corners, Rhode Island Saturday, August 3, 2002 11am-1pm Walden Books (Bellevue) (401) 846-5067 181 Bellevue Ave Newport , RI 02840 Saturday August 3, 2002 2pm- 3:30 pm Walden Books (Connell Highway) (401) 846-7160 199 Connell Hwy Newport , RI 02840 Sunday August 4, 2002 1 pm - 3 pm Walden Books (Wakefield) (401) 783-0554 160 Old Tower Hill Rd Wakefield , RI 02879
Fleur Helsingor (fhelsing) Mon 15 Jul 02 12:53
Linda Castellani (castle) Mon 15 Jul 02 12:54
kafclown, you are such a good marketing person! Can I hire you?
It's all done with mirrors... (kafclown) Mon 15 Jul 02 13:55
Thanks you guys. Linda, I wouldn't say that I'm so great at marketing. In fact I was just talking to Donna today about firing myself! We think our marketing guy (ie. me) is good, but too scattered among other projects. It's hard to fire him though, because he works for peanuts! But seriously, I don't spend as much time as I should marketing. I'm helped tremendously by: a) Having a very specific market. (Rhode Island book, gift, and toy stores) b) Having an excellent product with appeal to my market. c) Being able to offer that product at a VERY fair price. d) I'm also good at schmoozing. Those Walden booksignings came about because I approached them and asked them if they thought it was a good idea. I was (dread the word) pro-active about seeking opportunities, and willing to take the risk and ask and have them say "No, we don't want to." It's a collusion of all those things, plus being lucky and smiling a lot when I'm talking on the phone. They can see your smile, people! (This just prompted me to call another store, and I booked another booksigning for August 10!) Okay, maybe I am good!
Linda Castellani (castle) Mon 15 Jul 02 17:28
I can afford peanuts!
It's all done with mirrors... (kafclown) Mon 15 Jul 02 18:46
Not the diamond encrusted peanuts that I prefer!
Linda Castellani (castle) Mon 15 Jul 02 19:04
Always a catch!
It's all done with mirrors... (kafclown) Sun 21 Jul 02 05:27
Had the booksigning at an outdoor art fair. We did okay, considering. Sold 15 or so books. If they had set the booth up a little better (or been where more of the people were, I could have done a LOT better. Also, if we had made high end Giclee prints of the images in the book, I could have sold quite a few, I think. (Note to self-- this is something that maybe I should try with Donna-- maybe we could make some serious loot.) I was giving out free tattoos, and my shpiel that developed was pretty good. "Free Tattoo? They're removable. They come off in about a year... or less. It's a tattoo of me as a hermit crab. Can you see the resemblance? Oh, thank you sir, how kind of you. Actually, when this was drawn I was a little crabbier than I am today. They're also collectible. Guaranteed to go up in value at least 25% over the next 25 years. Don't believe me sir? Come back in 25 years, and I'll give you a penny for it! Ma'am, you are never too old to have a tattoo-- you can be too young, but never too old. You can put it wherever you like-- after all, it's a free country! And it's a free tattoo!" When they stopped I'd talk to them about the book, encourage them to take a look. Putting smiles on their faces is the first step to putting the book into their hands.
Linda Castellani (castle) Sun 21 Jul 02 12:50
Great approach. I need you out here, hawking for me!
It's all done with mirrors... (kafclown) Fri 6 Sep 02 08:40
And this is a little different kind of hawking.... I'm in Philadelphia at the Fringe Festival Sept 10-14, (go to http://www.pafringe.org for more details on the show (show title Acme Miniature Circus) After that I start performing in NYC EVERY WEEKEND on Times Square! Here's the press release: -------------------------------------------------------------- FOR IMMEDIATE RELEASE: FLEA CIRCUS RETURNS TO BROADWAY! contact: Adam Gertsacov, 401-351-2596 firstname.lastname@example.org, http://www.trainedfleas.com KILL DATE: 12/31/02 There has not been a flea circus on Times Square since 1957, when Professor Leroy Heckler packed up his world famous show and left his 42nd Street home at Hubert's Dime Museum, ending a flea circus dynasty of over 30 years of 10-shows-a-day in that location. "Professor Heckler left because he said the nude shows were giving his fleas a bad name. Now that Times Square has been cleaned up, I thought it was only proper to bring the fleas back." says Professor A.G. Gertsacov, ringmaster and proprietor of the Acme Miniature Circus, an authentic Victorian style flea circus that features Midge and Madge, trained fleas. Gertsacov will bring his miniscule marvels to perform less than two blocks from the original site of Hubert's, at the newly minted Palace of Variety, a theatre and museum in freshly renovated Times Square. Shows begin on Saturday, September 21, and will continue Saturdays and Sundays at 12 and 1 pm. If demand warrants, additional performances will be added. Gertsacov's educated insect stars pull chariots, dance on a tightwire, and perform other circus-like stunts. While he does not reveal his method of training (a proprietary secret, he explains), he assures the civic minded that he uses only methods of positive reinforcement to teach the insects their routines." This is a humane show. I treat the fleas as if they are my own flesh and blood," Gertsacov says. "And in some ways, they are." According to Gertsacov, there are only a small handful of flea circuses still performing throughout the world. The Rhode Island native and his amazing insect stars have performed around the country, and in Canada, Chile, and Brazil. He was recently filmed for an upcoming documentary on the History Channel. Details magazine called the show "One of the top alternative circuses in the country." The Minneapolis Star-Tribune proclaimed it "A Wacky Witty Creature Feature." And the L.A. Times said that "Professor Gertsacov holds the audience (and the stars of the show) in the palm of his hand." Professor Gertsacov invites all curious parties to come and see what some people have termed "The Most Miniscule Show on Earth." But he asks that you leave your dogs and cats at home. Gertsacov quips, "I don't want anyone to steal the show." LISTING: The Acme Miniature Circus, an authentic Victorian style flea circus starring "Midge and Madge, Trained Fleas Performing Spectacular Circus Stunts As Seen Before (and on top of) the Crowned Heads of Europe" will perform Saturdays and Sundays at 12 and 1 pm at the Palace of Variety in Times Square, 125 West 42nd Street. Tickets are $8 for adults, $6 for seniors, children (under 12), and the unemployed. Call 212-726-1935 for reservations. ###
Fleur Helsingor (fhelsing) Fri 6 Sep 02 20:19
Oh, that's so wonderful. I wish that I could visit!
It's all done with mirrors... (kafclown) Tue 1 Oct 02 13:45
I'm doing a booksigning/event for teachers tomorrow at Barnes and Noble in Warwick, RI (Route 2) I think the event is from 6-9. If you are from Rhode Island, stop on by! Free tattoos, and you can hear me talk about the process of creating a book (and how that might be a great education for students if I were to come to your school)
It's all done with mirrors... (kafclown) Wed 2 Oct 02 14:36
And while I was doing stuff, I sold another dozen books to a new store (in Seekonk, MA!) and also updated the web page to include info on author visits/school programs. <http://www.riatoz.com/authorvisits.html>
Cynthia Dyer-Bennet (cdb) Thu 3 Oct 02 09:58
Congrats on the book sales, Adam. It seems like promoting it is practically a full-time job. Do you ever get tired of it?
It's all done with mirrors... (kafclown) Thu 3 Oct 02 13:11
Sure I do! Sometimes doing it is hard and boring. In order to mail the 300 letters to teachers, I had to: Print the envelopes. Print the labels. Design/write the 2 pages and the half page order form, Have 300 of them photocopied. Collate and fold the color sellsheet, the 2 pages, and stick in the half page order form. Stuff the envelopes (and lick them-- ewww!) Stick the labels on. Buy the stamps, and then stamp them. Bring them to the post office. Now I'm fielding the phone calls from them. (Hey, people are calling!) And next week I'll start re-calling our retail clients, reminding them it's time to place holiday orders. It's work that needs to be done, and I'm hopefully selling books! (and maybe some school programs in the process!) Despite my best efforts, being an author/publisher is not all fancy parties and newspaper articles! And it's superfun to check the Providence Public Library and find out that people have taken the book out of the library! Or have a teacher tell me that they used the book in the classroom and it's really great! To quote Humpty-- "There's glory for you!"
It's all done with mirrors... (kafclown) Sun 13 Oct 02 19:40
Some flea circus articles have come out recently (about my run in NYC) AP article (on yahoo) <http://shorterlink.com/?LN2L30> NY Post article: <http://www.nypost.com/entertainment/49180.htm> The Post article actually ran most of a page, and had two big photos!
Richard Evans (rje) Tue 15 Oct 02 16:45
Congrats <kafclown>- it sounds like the performance run is going more than well.
It's all done with mirrors... (kafclown) Tue 15 Oct 02 20:00
Thanks. Things are going well. The box office has been less than I had hoped, but hopefully, these articles will make the difference...
It's all done with mirrors... (kafclown) Mon 21 Oct 02 11:43
I've started calling stores to see if they need books for the holidays. Today I sold 132 books! And the day's not over yet! It's a nice affirmation!
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