Jon Lebkowsky (jonl) Wed 28 Mar 12 12:21
Here's another talk with Corgan at SXSW: http://youtu.be/x8z6tU4at30 He's talking about VRM and disintermediation... ideally artists and fans can be connected without a "value chain" of middle men. If you're one of the middle men, this sucks: your world is falling apart, and you're trying to pull it back together again, build this or that paywall to protect your position. This will pass as the media environment evolves further and middle-man expectations fall away like dinosaurs with no more oxygen to sustain 'em. He's smart to point out the importance of ever richer experiences - there's an experience economy thing happening. Digital doesn't replace "real experience," it points to it. In the world of music, concerts are the focus, rather than recorded music, which is just a pointer to the live experience. As it should be.
Ted Newcomb (tcn) Wed 28 Mar 12 13:00
I had never heard him before. He is very smart and impressive. I'm going to have to check out his music.
Ted Newcomb (tcn) Wed 28 Mar 12 13:02
And all this music talk segues nicely to our next Inkwell.vue conversation, How to Make (and Find) Music in the 21st Century?
Jon Lebkowsky (jonl) Wed 28 Mar 12 13:21
Yes, indeed! Looking forward to that one. We sometimes focus more on the conference aspect of SXSW, but it's first and foremost a festival - originally a music festival, then a film festival was added, and finally a multimedia festival which became SXSW Interactive. On the ground at SXSW, I think the festival aspect is more compelling - music performances and film screenings - for many who attend. Interactive has been more about panels and solo talks, but as social technology has emerged its become more about gatherings - bringing people together in all sorts of contexts, and having stimulating conversations that are often extensions of the conversations they've been having all year online. The Interactive Festival really is a festival of interactivity - I think the various Meetups and Core Conversations are becoming the heart and soul of the event, and the keynotes are actually less interesting.
Ted Newcomb (tcn) Wed 28 Mar 12 15:42
I'm sure it's been amazing to watch the transformation over the years. You all do an exceptional job putting this on. The ripple effect is becoming phenomenal and Austin itself is one of the premier towns to be living in. (Only slightly jealous:))
Ted Newcomb (tcn) Thu 29 Mar 12 03:55
Our discussion comes to a formal close today, but I encourage everyone to continue to post comments and questions as they may occur. Warmest thanks and appreciation to Jon Lebkowsky and Ed Ward for their time, talent and candor as they have shared their thoughts and experiences at SXSW as well as their wide-ranging grasp of the larger issues occurring as we make the transition into a digital age. The best to you both in all your endeavors. And thanks to all who have participated with your comments and your attention. Be curious, be well.
Jon Lebkowsky (jonl) Thu 29 Mar 12 04:33
Thanks, Ted, for leading the discussion so well!
Ted Newcomb (tcn) Fri 30 Mar 12 04:29
Nice video with Robert Scoble...SXSW from the perspective of startups, entrepreneurs, and investors. Quite a lot of enthusiasm, different point of view: http://www.youtube.com/watch?feature=player_embedded&v=4j7k_nkzlEA#!
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