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    <title>The WELL: inkwell.vue.447: Clay Johnson - The Information Diet</title>
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      <title>The WELL: inkwell.vue.447: Clay Johnson - The Information Diet</title>
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	    #18: Jon Lebkowsky (jonl) Mon 30 Jul 12 21:34
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post18</guid>
      <description>
        What's the connection between the idea of an information &amp;quot;diet,&amp;quot; or
reduced consumption, and this idea of synthesis?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
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      <pubDate>Mon, 30 Jul 2012 21:34:00 PDT</pubDate>
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	    #17: Administrivia (jonl) Mon 30 Jul 12 21:26
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      <pubDate>Mon, 30 Jul 2012 21:26:00 PDT</pubDate>
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	    #16: cjoh (clayjohnson) Mon 30 Jul 12 11:28
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post16</guid>
      <description>
        @jonl democracy depends on the synthesis of ideas. We need to be able
to hold cognitive dissonance, and resolve it in order to work.
Synthesis now though is less achievable than its ever been because no
matter what crazy thought that enters our head, there's a minor media
outlet out there willing to profit from confirming our beliefs and
making us feel good about being &amp;quot;right&amp;quot;. &lt;br /&gt;&lt;br /&gt;When we hear we're right, our brain may (I stress *may* because the
science here is still a bit sketchy) undergo physiological changes.
Hebb's Law of neuroscience states that neurons that fire together wire
together -- and just like your body &amp;quot;adapts&amp;quot; to irregular insulin
levels when you chow down on a lot of sugar, your body may make
physiological changes when it seeks out and finds information you agree
with. Thus making it all the harder -- from a level that you cannot
really control -- to change your mind or see alternative solutions.&lt;br /&gt;&lt;br /&gt;Note that synthesis is not the same thing as compromise. Compromise
means if you say the world is flat, and I say the world is round, we
compromise and say it's a half-sphere. Compromise means that you and I
are enemies and I'm going to win my argument and you're going to lose
it. Synthesis means we're both on the same side, and we're both seeking
out the truth, and we'll rigorously test our theories until we figure
out the shape of the Earth -- which is indeed closer to a sphere, but
actually an oblate spheroid.
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Mon, 30 Jul 2012 11:28:00 PDT</pubDate>
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	    #15: John Payne (satyr) Mon 30 Jul 12 06:52
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post15</guid>
      <description>
        &amp;gt; We industrialized our agricultural firms, consolidating them into
&amp;gt; multinational, billion dollar publicly traded corporations. As a
&amp;gt; result, they no longer have nutritional responsibility, they have
&amp;gt; fiduciary responsibility. And that fiduciary responsibility makes
&amp;gt; them not create healthy calories, but cheap, popular ones.&lt;br /&gt;&lt;br /&gt;That's the most succinct explanation of what's going on in the
'food' industry that I've ever seen.  Thanks!
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Mon, 30 Jul 2012 06:52:00 PDT</pubDate>
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	    #14: Jon Lebkowsky (jonl) Thu 26 Jul 12 12:50
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post14</guid>
      <description>
        There was more I wanted to include in that last question, which was
posted on the fly. The book gets into how confirmation bias plays out
in the Internet age, and I was asking how the Internet amplifies the
problem of confirmation bias. It would also be good to know how
confirmation bias, heuristics, and cognitive dissonance work together,
and how bias is leveraged by media: &amp;quot;Giving people what they want is
far more profitable than giving them the facts.&amp;quot; How does this affect
journalism and media, and what's the relevance for (tired word,
battered and maligned) democracy?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Thu, 26 Jul 2012 12:50:00 PDT</pubDate>
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      <title>
	    #13: Ted Newcomb (tcn) Thu 26 Jul 12 10:06
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post13</guid>
      <description>
        Glad to have you with us Clay. You get pretty deep in cognitive
studies.  Can you expand a bit on how our brains are changing as we
integrate digital into our informational diets?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Thu, 26 Jul 2012 10:06:00 PDT</pubDate>
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    <item>
      <title>
	    #12: Jon Lebkowsky (jonl) Wed 25 Jul 12 19:32
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post12</guid>
      <description>
        Is there something about the Internet that is more conducive to
confirmation bias?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Wed, 25 Jul 2012 19:32:00 PDT</pubDate>
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    <item>
      <title>
	    #11: cjoh (clayjohnson) Wed 25 Jul 12 08:06
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post11</guid>
      <description>
        @jonl confirmation bias is seeking what we want to hear rather than
what's the truth. We have a bias for what we already believe, and we
*uncontrollably* seek that out through no real active choice of our
own. In that way, it's a lot like training our pallets to like certain
kinds of food: eat a lot of sugar, and you'll find yourself training
your tastebuds developing a sweet-tooth for you. &lt;br /&gt;&lt;br /&gt;We're wired for this kind of bias because it's been key to our
evolutionary survival: human beings are communal creatures -- and it
makes sense that we're more wired for tribalism than we are for truth.
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Wed, 25 Jul 2012 08:06:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #10: cjoh (clayjohnson) Wed 25 Jul 12 07:44
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post10</guid>
      <description>
        @satyr: Indeed about a third of the book delves into this. We
industrialized our agricultural firms, consolidating them into
multinational, billion dollar publicly traded corporations. As a
result, they no longer have nutritional responsibility, they have
fiduciary responsibility. And that fiduciary responsibility makes them
not create healthy calories, but cheap, popular ones.&lt;br /&gt;&lt;br /&gt;We've done the same with our media companies -- they're owned by
multinational corporations with a legal fiducuary responsibility to
maximize the wealth of their shareholders. And as a result, they
provide us with cheap, popular information not information that we need
to hear to be active participants in society and democracy. They're
telling us what we want to hear, not what we need to hear.&lt;br /&gt;&lt;br /&gt;The parallels run deep in the book: comparing what happened to farmers
in the last half of the last century to what's happening to
journalists today, comparing factory farms and content farms, and so
on.
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Wed, 25 Jul 2012 07:44:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #9: Jon Lebkowsky (jonl) Tue 24 Jul 12 19:10
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html#post9</guid>
      <description>
        I don't think it would be a strain. Feel free to go down that path.
The analogy is more about diet, but industrial food production is
related to the abundance, and the misuse, of food. &lt;br /&gt;&lt;br /&gt;Clay, in the book you talk about &amp;quot;confirmation bias&amp;quot; and it's relation
to belief. Could you explain how confirmation bias works, and its
implications?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/447/Clay-Johnson-The-Information-Die-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Tue, 24 Jul 2012 19:10:00 PDT</pubDate>
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