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    <title>The WELL: inkwell.vue.452: Bruce Schneier: Liars and Outliers - Enabling the Trust That Society Needs To Thrive</title>
    <link>http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html</link>
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      <title>The WELL: inkwell.vue.452: Bruce Schneier: Liars and Outliers - Enabling the Trust That Society Needs To Thrive</title>
      <link>http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html</link>
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    <item>
      <title>
	    #53: Jon Lebkowsky (jonl) Fri 14 Sep 12 11:29
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page03.html#post53</guid>
      <description>
        Thanks for joining us, Bruce. This has been an enlightening
discussion. Just a reminder that anyone can share the archive of this
conversation with this short url: http://bit.ly/schneier-well Onward!
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
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      <pubDate>Fri, 14 Sep 2012 11:29:00 PDT</pubDate>
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    <item>
      <title>
	    #52: Jef Poskanzer (jef) Fri 14 Sep 12 10:44
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page03.html#post52</guid>
      <description>
        I used to sell Coca Cola at the office with one of those honesty boxes.
I don't think anyone ever stole one though!&lt;br /&gt;&lt;br /&gt;Thanks for visiting us, Bruce.
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Fri, 14 Sep 2012 10:44:00 PDT</pubDate>
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      <title>
	    #51: Ron Sipherd (ronks) Fri 14 Sep 12 10:34
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      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page03.html#post51</guid>
      <description>
        Thanks, Bruce!
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Fri, 14 Sep 2012 10:34:00 PDT</pubDate>
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    <item>
      <title>
	    #50: Bruce Schneier (bruceschneier) Fri 14 Sep 12 10:30
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page02.html#post50</guid>
      <description>
        In response to &amp;lt;jonl&amp;gt;'s &amp;lt;49&amp;gt;:&lt;br /&gt;&lt;br /&gt;Yes, but it's a useful oversimplification.  More specifically, there
are four levels of defectors.  Most of us don't steal because we know
it's wrong.  Some of us don't steal because of how others would react
if we did.  Still others don't steal because it's illegal.  And the
rest of us don't steal because of the door locks and burglar alarms. 
All four types of societal pressures work together to keep the theft
rate down to some acceptable societal minimum.&lt;br /&gt;&lt;br /&gt;This is where I think my model is valuable to a security practitioner.
 In general, security concerns itself with systems like those locks
and alarms.  I argue that security is best conceptualized more broadly,
and including morals, reputation, and institutions gives us a more
comprehensive -- and more effective -- security toolbox.&lt;br /&gt;&lt;br /&gt;Here's a great example.  Think of an office coffee machine and an
honesty box.  The protocol is simple: when you take a cup of coffee,
you're supposed to put a quarter in the box.  No one is watching, and
there are no security measure in place to ensure compliance.  The moral
inclinations of the coffee drinkers are the only thing that induces
them to put quarters in that box.&lt;br /&gt;&lt;br /&gt;This is also a good setup to collect data on honesty.  You can measure
the amount of coffee drunk, count the number of quarters in the box,
and have a good idea of what percentage of people paid.&lt;br /&gt;&lt;br /&gt;What some researchers did was put a photograph of a pair of eyes
behind the box.  (The control was a photograph of flowers.)  And what
they found that the photograph significantly increased payment.  It's a
fascinating security mechanism: simply a reminder that someone might
be watching induced cooperation.&lt;br /&gt;&lt;br /&gt;In our information-age hyper-networked world, I think we need more of
this sort of security thinking.&lt;br /&gt;&lt;br /&gt;I think our discussion is about done.  Thanks for having me.
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Fri, 14 Sep 2012 10:30:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #49: Jon Lebkowsky (jonl) Tue 11 Sep 12 05:46
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page02.html#post49</guid>
      <description>
        That seems to imply two levels of &amp;quot;defector&amp;quot; - those that would vary
from the societal norm and steal but for the security systems that
prevent them from doing so, and those that will look for ways to defeat
or work around the locks and alarms so that they can steal anyway -
i.e. thieves and  burglars. Am I oversimplifying?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Tue, 11 Sep 2012 05:46:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #48: Bruce Schneier (bruceschneier) Mon 10 Sep 12 15:04
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page02.html#post48</guid>
      <description>
        In response to &amp;lt;jonl&amp;gt;'s &amp;lt;45&amp;gt;:&lt;br /&gt;&lt;br /&gt;Security systems fill the gap where other societal pressures fail.&lt;br /&gt;&lt;br /&gt;Let me step back.  In my book, I identify four broad classes of
inducements that push people to behave cooperatively: honestly, fairly,
compliantly, etc.  I call these &amp;quot;societal pressures.&amp;quot;  They are
morals, reputation, institutions (laws), and security systems.  I'm
skipping over a lot of detail here, but you can think of them as all
working in tandem.&lt;br /&gt;&lt;br /&gt;Take stealing.  Most of us don't steal, most of the time, because we
know it's wrong.  Or we'll feel guilt or shame if we do.  That's our
morality talking.  Some of us don't steal because of how other people
will react to it.  (If I invite a friend over to my house and he steals
my sweater, I won't call the police -- I just won't invite him over
anymore.)  A few of us don't steal because it's illegal, and we fear
the punishment.  And the rest of us don't steal because of the door
locks and the burglar alarms.&lt;br /&gt;&lt;br /&gt;That's the role of security systems.
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Mon, 10 Sep 2012 15:04:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #47: Ted Newcomb (tcn) Fri 7 Sep 12 12:47
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page02.html#post47</guid>
      <description>
        re: &amp;lt;45&amp;gt; and &amp;lt;46&amp;gt; above, it seems like were on new ground, staying
with the cyberspace as territory metaphor. What's on the horizon for
security in the near future? And what are the implications of cyber
terrorism?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Fri, 07 Sep 2012 12:47:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #46: Jon Lebkowsky (jonl) Fri 7 Sep 12 12:41
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page02.html#post46</guid>
      <description>
        Resonant with the aspect of reputational pressures covered in the
book, I'm reposting a link here that Ted Newcomb had posted in another
part of the WELL (thanks, Ted!):&lt;br /&gt;&lt;br /&gt;Welcome to the new reputation economy: http://tinyurl.com/92ub3dl&lt;br /&gt;&lt;br /&gt;&amp;quot;An aggregated online reputation having a real-world value holds
enormous potential for sectors where trust is fractured: banking;
e-commerce, where value is exponentially increased by knowing who
someone really is; peer-to-peer marketplaces, where a high degree of
trust is required between strangers; and where a traditional approach
based on disjointed information sources is currently inefficient, such
as recruiting.&amp;quot;
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Fri, 07 Sep 2012 12:41:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #45: Jon Lebkowsky (jonl) Fri 7 Sep 12 10:39
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page02.html#post45</guid>
      <description>
        And I suppose it could be different drivers for individual actors,
hard to generalize.&lt;br /&gt;&lt;br /&gt;You're a security specialist, and in the book you talk a lot about
security systems. Can you discuss briefly where security systems fit
in, and where they're most effective?
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Fri, 07 Sep 2012 10:39:00 PDT</pubDate>
    </item>

    <item>
      <title>
	    #44: Bruce Schneier (bruceschneier) Thu 6 Sep 12 16:22
	  </title>
      <guid isPermaLink="true">http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page02.html#post44</guid>
      <description>
        In response to &amp;lt;jonl&amp;gt;'s &amp;lt;40&amp;gt;:&lt;br /&gt;&lt;br /&gt;We don't know.  There are a lot of theories: anonymity, the lack of
social cues, a group mentality that rewards extreme behavior, specific
things about the environment.  It's probably a combination of things.
  	    &lt;small&gt;[&lt;a href="http://www.well.com/conf/inkwell.vue/topics/452/Bruce-Schneier-Liars-and-Outlier-page01.html"&gt;Read entire topic&lt;/a&gt;]&lt;/small&gt;
      </description>
      <pubDate>Thu, 06 Sep 2012 16:22:00 PDT</pubDate>
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