Table of Contents

Foreward by Warren Bennis ................................................................................ xi
Preface by Steven Wheeler and Walter McFarland ............................................ xiii

1. Monastics: Corporate Culture and its Discontents, 1945 to Today .................. 1
2. Pelagians: National Training Laboratories, 1947-1962 .................................... 19
3. Reformists: Workplace Redesign at Procter & Gamble and the
Gaines Dog Food Plant in Topeka, 1961-1973 ..................................................... 48
4. Protesters: Saul Alinsky, FIGHTON, Campaign GM, and the
Shareholder Activism Movement, 1964-1971 ....................................................... 85
5. Mystics: Royal Dutch/Shell's Scenario Planners, 1967-1973 .......................... 121
6. Lovers of Faith and Reason: Heretical Engineers at Stanford
Research Institute and MIT, 1955-1971 ................................................................ 155
7. Parzival's Dilemma: Edie Seashore, Chris Argyris, and Warren
Bennis, 1959-1979 ................................................................................................ 186
8. Millenarians: Erewhon, the SRI Futures Group, Herman Kahn
Royal Dutch/Shell, and the Armory Lovins, 1968-1979 ....................................... 226
9. The Rapids: Hayes and Abernathy, Tom Peters, W. Edwards Deming,
the Creators of GE Workout, and Other Synthesizers of Management
Change, 1974-1982 ............................................................................................... 269

Bibliography .......................................................................................................... 321
Notes ..................................................................................................................... 337
Acknowledgments ................................................................................................. 373
About the Author .................................................................................................... 379
Index ...................................................................................................................... 381