Missing the grassroots? Factors shaping the political use of the Internet among UK activists

Dissertation for the MSc New Media Information and Society

Department of Media and Communications
London School of Economics

ABSTRACT

Deliberative democratic theory gives campaigning organizations an important role in the public sphere. The new communicative capabilities offered to such organizations by the Internet must be evaluated in the light of a persistent digital divide. This study measures and attempts to explain patterns of Internet usage among activists, and examines the possible implications of these patterns for the public sphere and political participation.

A postal survey of 109 London-based activists and open-ended interviews with four of those surveyed found respondents had predominantly high levels of education, higher than average incomes and high levels of access to the Internet. However, high levels of access did not translate into high levels of use in all contexts.

While email was extensively employed, other uses like participation in open online discussion or web-based publishing were much less prevalent than traditional campaigning activity, which suggests many of the Internet's alternative media capabilities identified by scholars may be under-utilised in practice. Some access and skill barriers were noted but the principal barriers to greater use of the web in campaigning appeared to be attitudinal - resistance to learning a new medium due to age and a perception that its use was not relevant or important to campaigning. The fact that much Internet use by activists is via email and therefore largely "invisible" except to recipients might contribute to that perception.

The study also suggests that the existing socio-economic divide between the "core" activists surveyed and the broader public could be worsened if, for reasons of efficiency, those activists move their attention away from traditional activities like meetings and newsletters towards email-mediated dialogue or if the Internet does make it easier for the relatively privileged who are already online to become more involved at the expense of those who continue to fall on the wrong side of the digital divide.

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