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Michael Macrone:
Curriculum Vitae
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Proficiencies |
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HTML; JavaScript & Dynamic HTML; CSS; W3C DOM; basic XML & XHTML; Perl CGI;
MySQL & the Perl DBI; Photoshop & ImageReady; BBEdit; Dreamweaver; Allaire HomeSite;
Windows and Mac OS's, plus a little Unix shell. |
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Web |
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Web Developer and Designer,
1994 - present |
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Clients |
Publishers Marketplace, New York City --
Graphic and interface design, content development, graphics production, and Web development
(HTML, JavaScript, Perl, MySQL). Publishers Marketplace is a package of services aimed at publishing
professionals. Features include Web hosting (via SQL and templates), a job board, rights offerings,
deal news, etc. (www.PublishersMarketplace.com). |
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Wieden & Kennedy, Portland --
Web site production, interactive programming, and banner design for various Nike,
Audi, AltaVista, and Microsoft campaigns, including the Windows 98 online
launch, which won a One Show Interactive Gold Pencil in 1999.* |
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Jim Christie Design, San Francisco --
Site production, including sites for H5 Technologies (www.h5technologies.com),
Linda McCartney (defunct; archived at www.atlasmagazine.com/linda/album),
and the Surface Technology Corporation (www.solid-surface.com). |
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Post Tool Design, San Francisco --
Site production: Dwell magazine, Ingram Micro, E-color. |
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SF Interactive, San Francisco --
Site and banner production, interactive programming: Sun Microsystems, Nike (the Fun Police
site), Netscape, Moonstone. Fun Police earned a One Show Interactive Silver
Pencil; the Moonstone site took the Bronze (both in 1999).* |
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Lucille Tenazas Design, San Francisco --
Site production: SKS Investments (www.sksinvestments.com). |
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Bruce Yelaska Design, San Francisco --
Site production: Simmons & Ungar (www.simmonsungar.com),
Constellar (since changed),
Locus Technologies (application services). |
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Miller-Freeman, Inc., San Mateo --
Site design and production: Interactivity Magazine Online. |
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Aerial Design, San Francisco --
Site production: Hotel Bohème (www.hotelboheme.com). |
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Word, New York City --
Story design and production: "Utopia Redux" (1995; site defunct).
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Partner / Senior Developer / Webmaster,
Atlas Web Design, 1995 - 1999 |
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Site architecture, implementation, and maintenance; page
design; evaluation of technologies; HTML, JavaScript, DHTML, and Perl coding;
image and multimedia production. Atlas also published the groundbreaking
online magazine of photography and design, atlasmagazine.com, winner of the
first two "People's Choice" (popular vote) Webby Awards for
art and design (1997 and 1998).** |
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Clients |
Wieden & Kennedy, Portland --
Conceptualization, design, and production of the 1997 Nike Online Product Assault,
winner of a One Show Interactive Gold Pencil in 1998.*
The Assault is archived at www.atlasmagazine.com/nike. |
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NEC Corporation, Tokyo --
Design and production of the first three issues of NEC's Lumina online magazine. |
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Autodesk, San Rafael --
Redesign of www.autodesk.com (since changed). |
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Live Picture, Campbell --
Design and production of www.livepix.com (since changed). |
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Butler, Shine & Stern, Sausalito --
Design and production of www.bsands.com. |
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Versant, Fremont --
Redesign and production of www.versant.com (since changed). |
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McDougall Creative, San Francisco --
Design and production of www.mcdougall.com (since changed). |
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Blue Marlin, San Francisco --
Design and production of www.bluemarlincorp.com. |
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Editor,
frog ideawerk, Oct 2000 - Jan 2001 |
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frogdesign, San Francisco -- I developed a content
plan, set editorial standards, and collaborated on the architecture and
interface for ideawerk, a design portal and idea marketplace
(see www.frogwerk.com).
frog put the project on hold in January, 2001, pending further financing.
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Writing
Author,
1989 - present |
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Books |
Brush Up Your Shakespeare! (New York: Harper & Row, 1990)
It's Greek to Me! Brush Up Your Classics (New York: HarperCollins, 1991)
By Jove! Brush Up Your Mythology (New York: HarperCollins, 1992)
Brush Up Your Bible! (New York: HarperCollins, 1993)
Eureka! What Archimedes Really Meant and 80 Other Key Ideas Explained
(New York: HarperCollins, 1994)
Animalogies (New York: Doubleday, 1995)
Lessons on Living from Shakespeare (New York: Crown, 1996)
Brush Up Your Poetry! (Kansas City: Cader/Andrews & McMeel, 1996)
Naughty Shakespeare (Kansas City: Cader/Andrews & McMeel, 1997)
Brush Up Your Shakespeare! 2nd edition, revised (New York: HarperColins, 2000)
Insight Guides: Crossing America [co-author] (New York: Prentice Hall, 1986)
Mad Peck Studios: A 20-Year Retrospective [co-author] (New York: Doubleday, 1987)
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Freelance Writer,
1982 - present |
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Clients |
Wired, San Francisco
Rhino Records, Los Angeles
The San Francisco Chronicle Book Review, San Francisco
Creem, Santa Monica
The NewPaper, Providence
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Columnist, Contributing Editor,
InterActivity Magazine, San Mateo, 1996 - 1999 |
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Editor-in-Chief,
Key Magazine: This Week in San Francisco, 1984 - 1985 |
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Training and Teaching
Lecturer and Consultant,
1996 - present |
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Presentations and workshops on Web design and development. |
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Venues |
Macworld Expo, San Francisco --
January 1996: Panel on advanced Web design |
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California Institute of the Arts, Valencia --
November 1996: Presentation on Web design |
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Genentech, San Francisco --
September 1997: Lecture on Dynamic HTML |
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Stanford Art Directors Invitational, Monterey --
April 1998: "Creating Cool Web Sites" panel |
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Wieden & Kennedy, Portland --
November 1998, April 1999: Web graphics workshops for the design studio |
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Macromedia, San Francisco --
November 1998: Symposium on Web design tools and strategies
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Adjunct Professor,
California College of Arts and Crafts, San Francisco:
"Design and Media" program, 1999 - 2000
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Teaching Associate,
University of California, Berkeley:
English literature, Western civilization, composition, Shakespeare, 1986 - 1990
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Education |
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Degrees |
B.A., Mathematics, Brown University, 1982
B.A., Semiotics, Brown University, 1982
Ph.D., English, University of California, Berkeley, 1991 |
*
The One Show, sponsored by the One Club for Art and Copy
(www.oneclub.com), is an annual advertising competition judged by a group of
the advertising industry's most reputable creative directors. The Gold
Pencils awarded at the One Show are regarded as the ultimate achievement for
copywriters and art directors. One Show Interactive takes on the challenge of rewarding
those whose work excel in concept, graphic design, information architecture and
the use ofthe media.
**
Presented by The International Academy of Digital Arts
and Sciences and hailed as the "Oscars of the Internet" by
worldwide media, The Webby Awards are the preeminent honors for Web sites. The
first Webbies (www.webbyawards.com) were awarded in 1997.
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