Work Experience

June, 2007 - December, 2010

Solutions Architect, MarketLive, Inc., Petaluma, CA. MarketLive provides eCommerce software, services and expertise, designed specifically for midsized specialty retailers. I work with our clients to determine their requirements, then with our developers to deliver them.

December, 2009 - present

Chief Technology Officer, Click Group International, parent of Relevant Searches, a search engine marketing firm in San Francisco. Manage all aspects of technology including a keyword database with more than 25 million terms, a feed management tool that handled feeds as large as 2.5 million listings for Yahoo!'s Search Submit Pro platform, and a bid management tool for Google AdWords and Yahoo!'s Sponsored Search. Unique optimization platform allowed ROI management at the individual listing level, resulting in extremely profitable campaigns. Click- counting and billing system easily handled millions of clicks. LAMP, PHP, MySQL.

July, 2004 - May, 2007

Chairman and Chief Technology Officer, eggprojects, Inc., San Francisco, CA. Designed and built database-driven marketing website, sales management system, and design workflow system for a design-driven brand incubator. Extensive management consulting.

May, 2003 - July, 2004

Web Engineering Manager, Pinnacle Systems, Mountain View, CA. Responsible for all web services, including database-driven customer-facing website and online product registration database of five million customers. Three-tier architecture using MS SQL Server, C#/.NET, IIS. Managed two major revisions of website in one year.

October, 2002 - November, 2002

Senior Product Manager, BenefitStreet, San Ramon, CA. Responsible for product definition, requirements analysis, project management for a firm offering a complete suite of services for Registered Investment Advisors.

May, 2001 - October, 2002

Vice President, Product, EAInvest.com, San Francisco, CA. Responsible for product definition, requirements analysis, project management, web site content, public relations, and training for a niche broker-dealer catering to independent financial advisors. Also responsible for back-office automation of new accounts and web-based tracking of the asset transfer process.

November, 2000-May, 2001

Senior Web Engineer, EAInvest.com, San Francisco, CA. Responsible for design, architecture, project management, and implementation of three-tier Java-based tool for determining optimal asset allocation for a portfolio. The project was implemented with JSP on Tomcat/Apache, with Oracle 8i as the back-end database.

November, 1999-November, 2000

Director, Software Development, Zatso, San Francisco, CA. Responsible for design, architecture, project management, and implementation of three-tier Java and XML-based content management and multimedia web service. Led a team of a dozen engineers to produce three major versions of a web-based personalized video news service in less than a year. Deployment platform: ATG's Dynamo, Apache, and Oracle.

September, 1997-October, 1999

Staff Software Engineer, Engineering Services Group, Sybase, Inc., Emeryville, CA. Technical lead on a high-visibility project to automate software release management systems that were previously handled manually. Responsible for design and implementation of database schema, middle tier components, and client user interface and processing for a Java-based three-tiered web workflow system with results stored in a relational database for subsequent analysis.

March, 1995-September, 1997

Staff Software Engineer, Software Engineering Tools and Infrastructure Group, Sybase, Inc., Emeryville, CA. Responsible for designing and implementing a Web-based training registration and records system; designing and delivering internal training courses for new hires in Engineering and developing an overall curriculum; developing courses on object-oriented analysis and design, Windows NT development tools and multi-platform make system; coordinating external training for engineers; and organizing Engineering Brown Bag presentations. Developed and maintained three intranet websites.

September, 1994-March, 1995

Staff Technical Writer, Enterprise Publications, Sybase, Inc., Emeryville, CA. Responsible for API documentation of underlying framework upon which graphical modelers are built. Wrote a user's guide for a Smalltalk-based tool that automatically creates forms, dialogs, and other user-interface objects.

November, 1992-September, 1994

Senior Publications Manager, Enterprise Publications, Sybase, Inc., Emeryville, CA. Responsible for production of documentation supporting a new approach to database application development. Supervised design and development of innovative online help system. Supervised development of global functional specification and of uniform glossary in Tools Technology Group. Documented Smalltalk application objects class library.

August, 1989-November, 1992

Senior Manager, Front End Publications, Sybase, Inc., Emeryville, CA. Responsible for production of documentation supporting database tools. Served as Acting Director of Technical Publications for three months while Director was on sabbatical. Managed Server Publications while manager was on sabbatical. Wrote sample code for text and image datatypes and international features in DB-Library. Prepared C coding standards for Engineering. Wrote filter from xroff to FrameMaker for all of Sybase's documentation suite. Wrote online help compiler for front end help system. Designed prototype for online documentation. Introduced usability testing as publications function.

April, 1989-August, 1989

Chief Operating Officer, NexSYS Electronics, Inc., San Francisco, CA. Responsible for production of portable Macintosh kit; purchasing, administration, liaison with developers.

August, 1986-April, 1989

Vice President, Research and Development, International Technology Development Corporation (ITDC), San Francisco, CA. Designed and produced applications software for Macintosh, IBM PC, OS/2, Apple II, Sun. Supervised 40 programmers from Shanghai, PRC. Produced 16 separate titles. Modified user interface to Cadence Design's chip design software to accommodate module generators in place-and-route.

January, 1985-August, 1986

Director and co-founder, Whole Earth 'Lectronic Link (The WELL), Sausalito, CA. The WELL is a regional teleconferencing system for the San Francisco Bay Area. Extensive UNIX system administration, database administration, telecommunications.

June, 1983-December, 1984

Managing Editor, Whole Earth Software Catalog, Sausalito, CA. Extensive analysis of microcomputer software; project management; managed a team of 30 people.

January, 1982-June, 1983

Founder, Softwave Productions, Summertown, TN. Produced and marketed two commercial products for the Commodore 64.

1976-1983

Director, Plenty International, Summertown, TN. Board member for non-profit relief and advocacy organization. Helped plan and raise funds for campaigns for earthquake relief, primary health care, water projects for indigenous people, alternative energy, environmental cleanup. Helped manage volunteer staff of more than 100 people.

1971-January, 1982

Editor in Chief, The Book Publishing Company, Summertown, TN. Produced several bestselling technical books, including The Big Dummy's Guide to CB Radio, which sold more than 1.25 million copies; Honicker vs. Hendrie: A Lawsuit to End Nuclear Power; and Shutdown! Nuclear Power on Trial. Managed team of 50 people.

1969-1970

Typesetter, Whole Earth Catalog, Menlo Park, CA.

1968-1969

Securities analyst, KLS Management Corp., Menlo Park, CA. Developed computerized regression model to predict fluctuations in the stock market.

Educational Background

1964-1968

Stanford University, B.A. in history.

1960-1964

Phillips Academy, Andover, Massachusetts.

Programming Languages

Java, C++, SQL, Perl, UNIX/C, JavaScript, HTML, XML, SGML, Smalltalk, FORTRAN, ALGOL, FORTH, BASIC, some LISP.

Platforms

UNIX, Windows NT, Macintosh.

Foreign Languages