Bernie
Walp
Opinion Pollster
bernie@berniewalp.com
Public opinion survey research for needs analysis, public
affairs problems, and political campaign management. Both qualitative
and quantitative techniques are employed. Clients usually require
strategic comment and/or specific plans.
SELECTED PROJECTS
Public Institutions:
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Royston Hanamoto Alley & Abey, Mill Valley, California:
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Long-Range Master Plan for Tahoe Donner Association (residential/resort
development), Truckee, California
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City of Vacaville, California Recreation Plan
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City of Roseville, California Parks & Recreation Master Plan
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Stevens Creek Park Plan, Santa Clara County, California
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Dangermond & Associates, Sacramento, California:
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Political feasibility studies for tax elections for land acquisition in
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San Bernardino County, California
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Riverside County, California
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Parks Master Plan for County of Inyo, California
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City of Lodi, California: Bilingual poll of park and recreation users
for needs analysis and funding priorities
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Monterey Bay Aquarium (Monterey, California): Large scale investigation
of public sentiment regarding politically based antagonism then being directed
toward the institution
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City of Burbank, California: Political feasibility study for tax election
for construction of new public emergency services headquarters
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U.S. Peace Corps/Philippines: Survey and in-country analyses of 213 Peace
Corps volunteers' reactions to host-country relations difficulties and
training issues in the aftermath of the overthrow of the Ferdinand Marcos
regime
Legal projects:
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Defense attorneys seeking change of venue in a sensational trial
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Expert-witness testimony in a trade-name infringement suit
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Defense attorneys in a class-action suit, seeking to demonstrate plaintiff
class members' true sentiments
Industry groups facing political challenge:
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Lockheed Missiles & Space Company, who successfully defeated an attempt
to banish defense operations from Santa Cruz County, California
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A timber industry council setting priorities for public-affairs agenda
in Northern California's logging counties
I used to manage political campaigns:
Led and designed strategy for 45 political campaigns, 1973 to 1992, throughout
California and in states of Vermont, Minnesota and Wisconsin (73% victories).
Specialist in polling and strategy development for contested ballot questions,
including:
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Two-thirds "yes" vote for a Proposition 13 tax override vote in Pasadena,
California
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A "yes" vote for a parks parcel tax in Humboldt County, California
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"Yes" vote for construction of a major water storage reservoir for Alameda
and Contra Costa Counties, California
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"Yes" vote for a shopping center development in Sonoma, California
- 15 successful campaigns against rent-control initiatives
in feisty, "left" cities from Berkeley, Calif. to Madison, Wisc. to Burlington, Vt.
In addition to the above, I have designed and carried out opinion-research
projects for a number of other political consultants.
BACKGROUND
Twenty-two years' experience in political campaign management incl. thematic
development, organization, strategy, radio and television production, press
relations; fourteen years' experience designing and administering all aspects
of public- opinion research projects incl. telephone polls, intercept surveys,
and focus groups.
B.A. (Mathematics), San Francisco State University.
Thirty-eight years' experience in computer programming
and statistics.
LINKS