1997-2001 Director of Marketing / Product Manager
Ophthalmic Imaging Systems, Sacramento, CA

As product manager in the broadest sense, I designed and produced or directed production of all advertising and marketing materials and campaigns, served as webmaster of the corporate site and formulated trade show design. I was directly responsible for supervision of the software development team, designed program graphics to increase the aesthetic appeal of OIS WinStation software and continually worked to improve the feature set and performance of the program across all available Microsoft operating systems. I attended the Working Group meetings for DICOM to assist in bringing the OIS product line into DICOM conformance for digital imaging among all ophthalmic imaging manufacturers.

As technology of computer based medical devices changes rapidly, I continually evaluated and recommended third party hardware components and software programs to complete and enhance the company’s product offerings and maintain a competitive edge. Technical support problems were often escalated to my desk when Tech Support options were exhausted. And as the first point of customer contact, championed the product and company to the ophthalmic medical community.

Early on in this position I was tasked with streamlining the company’s product offerings and establishing catalogs and price lists that facilitated configuring a complex system more easily while dramatically reducing the amount of catalog items required to fill our customer’s needs. I produced sales guides and training materials and both trained and assisted the sales force in closing sales. As the order administration department later came to report to me, I created and implemented new order entry and management reporting software.

1995-1997 National Sales Manager - Professional Products
TGI North America, Kitchner, Ontario, Canada

Manager of North American sales of prestige professional audio equipment including Tannoy professional recording studio monitors, Brüel & Kjær microphones and Oram Sonics electronics and recording consoles. All responsibilities including trade shows, independent rep and retail dealer selection and training and competitive market research.

1993-1995 Sales and Marketing Director
WAH Systems, Sacramento CA

Managed sales and promotional activities for a systems integrator specializing in the design and building of presentation and production environments for corporate and government clientele integrating state of the art audio, video and computer technologies.

1982-1989 President
Leo’s Professional Audio, Oakland, CA

Developed and implemented an innovative marketing format specializing in the system sales and integration of computers, pro audio and electronic MIDI controlled instruments, so effective that it continues to be imitated by competitors to this day. Increased sales from $800,000 to over $5,500,000 with a dramatic increase in bottom-line profitability. Created a unique and highly profitable rental department and designed "The Roadie Center", a hardware supply store for the traveling music professional. Directly involved with all media advertising and responsible for the implementation of all systems for business operation and financial management.

1977-1982 Sales Engineer
Sound Genesis, San Francisco, CA

Consistently a top producer in the design and sales of recording and sound reinforcement systems to the recording, music, video post production and corporate A/V marketplaces. Founding member of the team that literally invented retailing of professional audio to the prosumer market.

Pre 1977
Touring Musician, Music Major- Berklee School of Music, Boston Massachusetts