Must acquisition mean a winning corporate culture dies?

When a big company acquires a little company, while there may be some value to the desks, milling machines, customer base, patents, or other goodies that accompany the purchase, more often the most valuable asset of the acquisition is the corporate culture that made the little company attractive to the big company in the first place.

The issue is, how does the culture-as-an-entity of the huge acquirer avoid overwhelming and destroying the culture of the tiny acquiree, without trying or noticing?

The company from which sprang Fred Brooks' The Mythical Man Month   as an object lesson in how things go wrong in software development despite our very best efforts to make them go right, has recently acquired a small company Whistle Communications almost entirely for Whistle's corporate culture.

IBM did this as a way of trying to wedge itself into the potentially enormously lucrative small business market from which it has found itself excluded for decades, despite a good reputation and a fine service and product selection the small business market needs and wants, but isn't buying.

This situation has persisted, probably as much as for any other reason, because of IBM's large company cultural mis-match with understanding the workings and aspirations of a small company and that small company's accompanying culture. Maybe bringing in a small, fired up, company with a good but hard to sell small business idea, and building a Global Small Business focus around it and its ways, could help fix the situation, the thinking driving the acquisition seemed to be.

Promises have been made that this time the small company culture will be preserved. Promises by people coming from the large company culture who really don't even notice when things start to go wrong, because from their point of view, things are just returning to normal.

Now, unless someone with the power to reverse the tide is at hand, the source material from which to write a new book, Killing the Corporate Culture You Needed to Survive into the Next Millennium is busily being created, in one minute of careless milling down of all non-conformity to the large corporate culture per minute of real time, and is in need of another annotator of the quality of Dr. Brooks, to warn future generations from going and doing likewise.

The signs and symptoms are everywhere I look, but the Devil is in the details, as ever. To tell this story, I have to tell it from the point of view of the details that have come to impinge on my daily work experience. Each and every one of these, individually, can be correctly and out of hand dismissed as unimportant, but that misses the point. Cultures are built exactly of an accumulation of individually unimportant but collectively aligned details, and they can be torn down forcefully by de-accumulating exactly the same sorts of stuff.

Somehow, the home team doesn't seem headed for a win here.

Worse yet, under the same policies, the away team is losing badly too.

Perhaps a little re-negotiation of the rules of engagement is in order? Just a thought.