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Over the past five years I've had the opportunity to parachute into about thirty different organizations. Some are global brands. Some aspire to be. Here is a good chunk of them assembled for your inspection. | ||
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BMW North America Project managed online presence for automotive and motorcycle divisions (4/98) Chase Manhattan Bank Developed online localization strategy for international branches (10/98) Created market entry strategy and developed customer segmentation model (6/99) Gap, Inc. Analyzed digital marketing and site performance data to prioritize technology investment (8/98) Gateway Developed and implemented competitive intelligence gathering effort (8/98) |
Legal Portal Developed measurement and analysis strategy for senior management (3/00) Packaged Goods Company Created customer relationship management strategy for mass-customized product launch (5/00) Sprint Developed online customer acquisition strategy for broadband service launch (10/00) Super-regional Bank Developed customer segmentation and community-building strategy for B2B exchange spinoff (3/99) Led digital advertising efforts and contributed to online brand extension strategy (7/00) |
The Toro Company Led design and implementation of corporate web site and managed launch promotion (6/97) Toy Manufacturer Performed branding best-practice audit and developed partnership strategy (11/99) Designed and implemented user interface for the first web-based course registration system in the US (9/96) US West Dex Developed strategic plan and customer segmentation for online directory redesign (8/99) Zagat Conducted consumer research for online subscription service launch (9/98) |