No advertising? Really?

Yes, really. Our conferences are ad-free. The WELL is entirely user-supported, which means we don’t have to serve you ads to make money. It also means that what you talk about on The WELL will stay there–if you post about your new pair of running shoes in the fitness conference, you won’t suddenly see ads for other fitness equipment the next time you visit a different social media site. Plus, our posts aren’t spider-able so they won’t show up in web searches.

Come on, everyone sells data. I’m sure you’re doing it do.

Nope. We collect almost no personal data from our users, and what we do collect, we don’t sell. A wise man once said “if you’re not paying for the product, you’re the product.” On The WELL, the product is the great content that our members create, not the members themselves. We won’t sell you out to some massive aggregator of online data. Here, you don’t just Own Your Own Words, you own your identity, too.

What’s wrong with anonymous posting?

Nothing, I guess, if you’re not interested in building community. Requiring our users to register with their real names means every user knows who every other user is. It cuts down on drive-by posting and lessens the intensity of flame wars – though we still have our share of those.